DailyFinance: 10 Surprising Brands Making a Comeback
10 Surprising Brands Making a Comeback
The company that caused the worst oil spill in U.S. history, killing oil rig workers, and devastating marine and wildlife habitats -- not to mention the Gulf of Mexico's fishing and tourism industries --- has won a popularity contest, of sorts.
BP (BP) topped a list of brands that have most improved their images in the eyes of U.S. consumers, according to the YouGov BrandIndex.
YouGov, which bills itself as the only daily consumer perception research firm, ranked the brands that made the biggest consumer-perception gains during the first half of 2012. The scores reflect interviews with 5,000 people each weekday from a representative U.S. population.
And BP isn't the only company on its list of U.S. Top Buzz Improvers that will raise eyebrows. Take a look.
(AP Photo/Amy Sancetta, File)
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The opinions expressed are solely those of the author and do not necessarily reflect the views of Comcast.
BP (BP) topped a list of brands that have most improved their images in the eyes of U.S. consumers, according to the YouGov BrandIndex.
YouGov, which bills itself as the only daily consumer perception research firm, ranked the brands that made the biggest consumer-perception gains during the first half of 2012. The scores reflect interviews with 5,000 people each weekday from a representative U.S. population.
And BP isn't the only company on its list of U.S. Top Buzz Improvers that will raise eyebrows. Take a look.
(AP Photo/Amy Sancetta, File)
More From DailyFinance:
5 Obamacare 'Myths' That Are (at Least Partly) True
Oh, Canada! Americans' Northern Neighbors Are Now Richer
The $849,000 Penalty for Being Born Female
The opinions expressed are solely those of the author and do not necessarily reflect the views of Comcast.
