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DailyFinance: 10 Surprising Brands Making a Comeback

3. MTV

Apparently, people still want their MTV, in no small part thanks to Snooki.

The network, which was a cultural touchstone in the 1980s, ushering in the era of the music video, lost much of its edge -- and audience -- in the decades that followed.

But reality shows are helping to reverse its fortunes. The channel ranked third on the list of Top Buzz Improvers, due to the popularity of programs such as mega-hit Jersey Shore, Teen Mom and 16 and Pregnant.

Nonetheless, MTV's brand-perception is still in negative territory among consumers.

Buzz score: -10.3, up from -17.8 in 2011. (+7.5)

(AP Photo/Chris Pizzello)

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The opinions expressed are solely those of the author and do not necessarily reflect the views of Comcast.

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