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DailyFinance: 10 Surprising Brands Making a Comeback

4. Allstate

Allstate, the fourth-biggest buzz improver, has been getting an image boost from sports tie-ins and some clever ads.

The insurance company was the title sponsor of the Sugar Bowl and sponsors collegiate football.

And on the marketing front, Allstate's image has also benefited from its cheeky, award-winning Mayhem ad campaign.

Buzz score: 23.5, up from 17.4 last year. (+6.1)

(AP Photo/LM Otero, file)

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The opinions expressed are solely those of the author and do not necessarily reflect the views of Comcast.

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