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DailyFinance: 10 Surprising Brands Making a Comeback

5. The Blue Cross Blue Shield Association

The political and judicial battles over the Affordable Care Act have kept health care in the headlines of late, and on the minds of many Americans. Insurer Blue Cross Blue Shield seems to have benefited from this attention.

Buzz score: 10.4, up from 4.5 in 2011. (+5.9)

(AP Photo/Victoria Arocho)

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