The once ubiquitous video-rental chain was rendered virtually obsolete by the advent of Netflix, which introduced flat-fee, unlimited rentals with no due dates or late fees.
But Blockbuster's purchase by DISH Networks last year, combined with the "marketing muscle" the company has put behind the brand -- as well as its transformation into a mostly online video rental company -- appears to have improved its image, Drew Kerr, a YouGov spokesman, tells DailyFinance.
However, consumer perception of the brand is still largely negative. Buzz score: -3.0, up from -8.5 last year. (+5.5)
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