One could argue that the preppie clothing brand had somewhat fallen off consumers' radar. But a $3.6 million advertising push this year has helped bring it back into the spotlight.
This spring, Dockers signed Bear Grylls, Star of Discovery Channel's Man vs. Wild, to be the face of its 2012 ad push. The campaign includes outdoor images of Grylls in Central Park with ads that feature its tagline, "Wear the Pants.". Buzz score: 15.0, up from 9.6 in 2011. (+5.4)
(AP Photo/PRNewsFoto/Dockers) More From DailyFinance
: 5 Obamacare 'Myths' That Are (at Least Partly) True Oh, Canada! Americans' Northern Neighbors Are Now Richer The $849,000 Penalty for Being Born Female The opinions expressed are solely those of the author and do not necessarily reflect the views of Comcast.