In early 2010, BP enjoyed the highest positive brand perception of its oil-industry peers, according to the BrandIndex, and -- believe it or not -- was considered one of the more environmentally responsible petro-giants.
Of course, the massive Gulf of Mexico oil spill of April 2010 changed all that, sinking BP's brand perception to the bottom of YouGov's BrandIndex.
But while BP's image has in no way recovered to its pre-oil spill levels, the billions the company spent to aid the recovery efforts in the Gulf Coast have been a balm for its still badly damaged brand.
As a result, BP ranks as YouGov's top buzz improver this year.
Still, it's important to note that the brand still generates more negative perception among consumers than positive, according to the BrandIndex. Buzz score: -5.9, up from -21.4 in 2011. (+15.5)
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