Celebrities and fashion have at least one thing in common: They can go out of style fast. And celebrities with fashion lines can fizzle even faster. "There's a lot of coming and going, because as their popularity wanes it affects everything else," independent brand consultant Alycia de Mesa told Forbes. "Sometimes it's a flash in a pan."
Heidi Montag's "Heidiwood" clothing line for Anchor Blue lasted less than a year, which in some people's opinions was a year too long. The flimsy, paper-thin clothes weren't a hit with shoppers, even the risqué set the line was targeting. The $10 to $60 clothes were indeed inexpensive, but reviewers deemed the poorly-made clothing line unwearable.
Montag isn't going to let a little failure stop her, though. Now the reality TV star is planning another clothing line for her new body. Perhaps she should just stick to what she knows, like plastic surgery. (Photo: AP)