The star and executive producer of the daytime talk-show hit "The Ellen DeGeneres Show" (now in its tenth season and averaging three million viewers per episode) also put her muscle behind friend Bethenny Frankel's daytime future in 2012; she acted as executive producer on Frankel's eponymous daytime debut during a six week test this summer. But Degeneres, 54, doesn't just report on the trends--she's at the forefront of them. When activist group One Million Moms raised a public outcry over JC Penney's decision to use openly gay DeGeneres as its spokesperson the company rallied behind her--and rightly so. It's rumored Penney's paid DeGeneres an astonishing $20 million for the two-year campaign. She also campaigned for a lowered MPAA rating for the March debut of the feature film "Bully," which was rated R and DeGeneres said "was an important picture for everyone to see" on the topic of bullying among American youth.
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