9. 'The Ring'
Moviegoers jumped at the sound of the telephone ringing for months after the 2002 release of “The Ring.” The creepy psychological horror film, directed by Gore Verbinski, utilized creative marketing techniques to prepare (and scare) fans months before the movie was released. Who among us didn't flinch before playing a VHS tape? -XFINITY Entertainment Staff (Photo: DreamWorks)
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