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2009 Rank: 5 Tiger Woods' fall from global sports icon to tabloid fodder was stunning. He saw Accenture, AT&T and Pepsi drop him as a pitchman, but he remains the highest-paid athlete in the world thanks to huge deals with Nike, Electronic Arts and Upper Deck. Nike built a $650 million (sales) golf business from scratch on Woods' back. His fledgling golf course design business has been hurt by the economic downturn, as all three courses he's worked on have experienced major delays. (Photo: Getty)
The opinions expressed are solely those of the author and do not necessarily reflect the views of Comcast.
#10 Madonna2009 Rank: 3 The Material Girl isn't quite ready to cede her spot in pop music's hierarchy to Lady Gaga or Britney Spears just yet. The 52-year-old singer had the fourth highest-grossing tour of 2009, bringing in $6 million a night and $138 million overall. An episode of the Fox hit sitcom "Glee," which featured cast members singing several of her songs, added to her already high profile and cushioned her significant earnings from publishing royalties. (Photo: Getty)
The opinions expressed are solely those of the author and do not necessarily reflect the views of Comcast.
#9 Johnny Depp2009 Rank: No Rank Depp zooms close to the top of our list this year thanks to his work as the Mad Hatter in Tim Burton's 3-D update of Alice in Wonderland. The Disney film has grossed $1 billion at the worldwide box office, making Depp the only actor to headline two $1 billion films. Depp also landed a big upfront payday for "The Tourist." Costarring Angelina Jolie, the film is a rare case these days of two big stars getting big bucks. (Photo: AP)
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#8 Sandra Bulloc...#8 Sandra Bullock 2009 Rank: 92 With two hit movies ("The Proposal" and "The Blind Side") and an Oscar win, Bullock should have been sitting on top of the world. She is financially. With $56 million she's the highest-earning actress. But a messy breakup with cheating husband Jesse James turned her into tabloid fodder. Bullock overcame adversity with news of an adoption and a public return at the MTV Movie Awards. (Photo: AP)
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#7 U22009 Rank: No Rank The world's biggest rock band, U2 launched a massive world tour in 2009 that has brought in more than $311 million in gross box office receipts. Each tour stop brings in $10 million in gross ticket sales. Add in lucrative merchandise sales, heavy radio play and a steady-selling back catalog, and you have the highest-earning band on the planet. (Photo: AP)
The opinions expressed are solely those of the author and do not necessarily reflect the views of Comcast.
#6 Britney Spear...2009 Rank: 13 Not long ago, most of the entertainment world had written Britney Spears off as a celebrity flameout. But over the last year Spears logged the fifth highest-grossing tour in the world, bringing in $130 million in gross box office receipts by playing 98 dates. High-profile endorsement deals with Elizabeth Arden and Candies' prove that the public expects Spears to stay in the spotlight for good. (Photo: Getty)
The opinions expressed are solely those of the author and do not necessarily reflect the views of Comcast.
#5 Tiger Woods2009 Rank: 5 Tiger Woods' fall from global sports icon to tabloid fodder was stunning. He saw Accenture, AT&T and Pepsi drop him as a pitchman, but he remains the highest-paid athlete in the world thanks to huge deals with Nike, Electronic Arts and Upper Deck. Nike built a $650 million (sales) golf business from scratch on Woods' back. His fledgling golf course design business has been hurt by the economic downturn, as all three courses he's worked on have experienced major delays. (Photo: Getty)
The opinions expressed are solely those of the author and do not necessarily reflect the views of Comcast.
#4 Lady Gaga2009 Rank: No Rank A newcomer to the Celebrity 100, Lady Gaga broke down the door to fame with outlandish outfits and quirky videos, including one that featured her and Beyonce poisoning an unappreciative boyfriend. Bringing in an estimated $31 million with a 106-date tour that grossed $95 million, Lady Gaga is also a marketer's dream, teaming up with Polaroid, Virgin Mobile, Monster Cable and Viva Glam. (Photo: AP)
The opinions expressed are solely those of the author and do not necessarily reflect the views of Comcast.
#3 James Cameron2009 Rank: No Rank As the director of the highest grossing film of all time, Cameron is definitely "king of the world." "Avatar" has earned $2.7 billion at the box office alone and has changed the way Hollywood makes films. In the near future almost every studio blockbuster will be released in 3-D. Cameron is already at work on "Avatar 2." (Photo: AP)
The opinions expressed are solely those of the author and do not necessarily reflect the views of Comcast.
#2 Beyonce Knowl...2009 Rank: 4 One half of the most famous couple in hip-hop, Beyoncé continues to expand her business empire beyond music. Endorsement deals with companies ranging from Nintendo to L'Oreal and her growing House of Dereon fashion line bring in millions of dollars per year on top of the $86 million she grossed from a 93-stop world tour. (Photo: AP)
The opinions expressed are solely those of the author and do not necessarily reflect the views of Comcast.
#1 Oprah Winfrey2009 Rank: 2 News that this coming season of "The Oprah Winfrey Show" will be her last helped the self-made billionaire garner more media attention than any other member of the Celebrity 100. Her Harpo production company, which spawned the careers of Dr. Phil, Rachel Ray and Dr. Oz, will introduce interior designer Nate Berkus this fall. Months later, the list's top-earner will add the lifestyle-themed Oprah Winfrey Network in partnership with Discovery Communications to her media empire. (Photo: AP)
The opinions expressed are solely those of the author and do not necessarily reflect the views of Comcast.
Who Else Made th...Click here to see the full list of the World’s 100 Most Powerful Celebrities. (AP Photo/Chris Pizzello)
