#5 Tiger Woods
2009 Rank: 5
Tiger Woods' fall from global sports icon to tabloid fodder was stunning. He saw Accenture, AT&T and Pepsi drop him as a pitchman, but he remains the highest-paid athlete in the world thanks to huge deals with Nike, Electronic Arts and Upper Deck. Nike built a $650 million (sales) golf business from scratch on Woods' back. His fledgling golf course design business has been hurt by the economic downturn, as all three courses he's worked on have experienced major delays. (Photo: Getty)
The opinions expressed are solely those of the author and do not necessarily reflect the views of Comcast.