#1 Oprah Winfrey
2009 Rank: 2
News that this coming season of "The Oprah Winfrey Show" will be her last helped the self-made billionaire garner more media attention than any other member of the Celebrity 100. Her Harpo production company, which spawned the careers of Dr. Phil, Rachel Ray and Dr. Oz, will introduce interior designer Nate Berkus this fall. Months later, the list's top-earner will add the lifestyle-themed Oprah Winfrey Network in partnership with Discovery Communications to her media empire. (Photo: AP)
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