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TheDailyBeast.com: Failed Celebrity Endorsements

Snooki and Designer-Bag Brands

Spray-tanned, big-haired Snooki, another "Jersey Shore" cast member, was also targeted in a bit of a scandal involving designer purses. While Snooki may be the cast’s most entertaining breakout star, given her arrest and shocking slug to the face by an ex–gym teacher, luxury lines want nothing to do with her. Designer-purse brands are going so far as to stock the reality star with—not their own merchandise, but competitor brands. This aggressive tactic was meant, in essence, to set the record straight: Snooki is not synonymous with style.

(Francesco Bellini/AP Photo)


See the Full Story at The Daily Beast
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The opinions expressed are solely those of the author and do not necessarily reflect the views of Comcast.

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