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TheDailyBeast.com: Extreme Photoshopping

Julia Roberts and Christy Turlington

Talk about extreme: A British advertising regulatory group was reportedly so outraged over the retouching in two L'Oréal cosmetics ads that they were subsequently banned. The group said the ads, which feature Julia Roberts for Lancome and Christy Turlington for Maybelline, were misleading because the photos had been so altered. Lancome defended the retouching, saying Roberts’ image was an “aspirational picture” and the digital enhancement was not “directly relevant” to what the product means to achieve. Maybelline, meanwhile, insisted the ad was accurate about what its foundation could achieve. British politician Jo Swinson called for the ban, saying it would “send a powerful message to advertisers—let’s get back to reality.”
See the Full Story at The Daily Beast
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