Posts Tagged the Super Bowl

Super Bowl: Viewer Gender Gap is Narrowing

It may be time for Madison Avenue to reconsider all those car and beer ads run during the Super Bowl. Sports Business Daily crunched Nielsen Media data and found that the divide between the number of women who watch the big game vs. men is getting smaller.

Fox Sports, UFC Strike Multi-Year Deal

By Tim Molloy NEW YORK (TheWrap.com) – Fox and Ultimate Fighting Championship announced a multi-year, multi-platform deal Thursday calling for Fox to air four primetime or late-night UFC events a… More