T.I., Russell Simmons Partner with Youth-Oriented Entertainment Company

by | April 22, 2014 at 10:05 AM | Black Entertainment, Can't Stop Watching, T.I. & Tiny: The Family Hustle

 

Russell Simmons and Tip "T.I." Harris. (Photo: Nikki Barjon/ The Barjon Group)

Rapper/actor Tip “T.I.” Harris and hip-hop impresario Russell Simmons each have been known for their philanthropic work.

To further their giving spirits, the men have formed a creative partnership with greenROKS, a multimedia platform fusing music, story-telling and technology that develops content to help youth stay abreast on relevant social matters, according to a press release. The partnership will launch this this spring with a series that includes mobile gaming, music and other multimedia platforms. The upcoming episode of T.I.’s VH1 reality show, “T.I. & Tiny: The Family Hustle,” focuses on how this partnership was forged.

The collaboration–deemed unique and innovative–boasts an all-star team of executives, experts in the arenas of gaming, technology, fashion, music, television, multimedia and pop culture. The aim will be to keep young people informed on concerns regarding health, environmental, social matters and family-focused issues.

“Entertainment is what resonates quickest with youth, which today means online and mobile activities (based on broad affirming data) and it will continue to be the driving force to reach youth worldwide in the future. Technology and digital media are the most important reference points for today’s youth culture,” said Simmons, who recently released the book, “Success Through Stillness: Meditation Made Simple.” “We are excited to add T.I. to this partnership and believe he will complement our executive team perfectly.”

T.I. agrees with Simmons, adding,  ”To be able to team up with Russell, who has been a pioneer in youth culture for decades and greenROKS in creating groundbreaking, youth focused entertainment content was a no-brainer to me. This will allow young people to exercise their creative muscles by combining storytelling, music, math and science to enhance the user experience.”

When T.I. isn’t engaged in philanthropic activity or working on chart-toppers, he’s busy lighting up the big and small screens. The Atlanta native is preparing to shoot the comedy “Get Hard” with Kevin Hart and Will Ferrell, where he’ll play Hart’s streetwise cousin. He recently guest-starred on Showtime’s “House of Lies” and can be seen on his family-oriented reality show, “T.I. & Tiny: The Family Hustle,” which airs Mondays at 10 p.m. EST on VH1. Check out an episode below.