Macy’s Thanksgiving Parade on NBC Hits 11-Year Ratings High

by | November 29, 2013 at 3:19 PM | Macy's Thanksgiving Day Parade, TV News

Jimmy Fallon (right) -- seen here with Big Bird -- was one of the many NBC personalities on hand at Thursday's Thanksgiving Day Parade on NBC (Photo: NBC)

By Nellie Andreeva

The Spider-Man balloon may have been clipped by a tree, but the ratings for NBC’s “Macy’s Thanksgiving Day Parade” continued their ascent.

After hitting a six-year high in the metered markets last year with an 11.5 household rating, NBC’s 9 a.m.-noon coverage of the parade on Thursday — anchored by bearded Al Roker and Matt Lauer — did one better yesterday, climbing 17 percent to a 13.5, an 11-year high.

NBC’s Thanksgiving dominance extended to primetime with the Steelers-Ravens football game, which drew an 11.8 metered market rating, up 3 percent from last year, and the network is expected to win the night in total viewers and adults 18-49.

ABC’s “A Charlie Brown Thanksgiving” (1.6 in 18-49) from 8-9:30 p.m. ranked in between the network’s two rebroadcasts of the special last year — 2.2 on Thanksgiving Eve and 1.1 on Thanksgiving.

It was followed by “Lady Gaga And The Muppets Holiday Spectacular” (0.9), which was down 25 percent from the Michael Jackson special “Bad 25″ ABC aired in the 9:30-11 p.m. slot last Thanksgiving.

It matched the 0.9 “Glee” logged from 9-10 p.m. with an original episode which coincidentally also featured puppets. Both “Glee” and an original “X Factor” (1.0) were way off their Thanksgiving numbers from last year (1.5, 2.8), when Fox’s primetime was boosted by an NFL overrun, and hit new series lows that won’t be counted as last night’s episodes were labeled as specials. CBS aired all repeats.

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