By LISA DE MORAES
“The View” is heading to the Magical Kingdom for the November sweep, in hopes of widening its lead over CBS’ “The Talk.” Mickey Mouse himself made the announcement this morning on The View which is a program of Disney-owned ABC. It’s the first time “The View” has had to go to Disneyland – the place ABC shows go to goose their ratings. The daytime talker will broadcast live from Disneyland to coincide with Mickey Mouse’s 85th birthday on November 18. ABC’s late night star Jimmy Kimmel, who’s been getting lots of attention these days as he ratchets up to take on new “Tonight” show competition this season, with fake YouTube Failed-Twerk videos, verbal brawls/hug-it-outs with Kanye West, etc., will be the lead guest of The Ladies of “The View” for that Disneyland week, appearing on Mickey’s birthday.
This season to date, “The View,” minus Elisabeth Hasselbeck and Joy Behar and with Jenny McCarthy, is ticking upwards in the ratings, but the 16-year-old talker has just a 7% total viewer advantage over CBS’ three-year-old “The Talk.” Same time last season it had a 31% advantage. In female demos, the two talkers are neck and neck. “The View” is averaging a 1.2/8 in women 25-54, to The Talk’s 1.2/7. The View is averaging a 0.8/6 in women 18-49; The Talk is averaging a 0.8/4. “The Talk” got off to a roaring start in its fourth season, with a week’s worth of personal secret revealing by the co-hosts, which results in its biggest weekly audience ever.