You Gotta Watch This: Kimmel Pranks NYC Fashion Week

by | September 13, 2013 at 10:08 AM | Jimmy Kimmel Live!, TV News

Jimmy Kimmel had a camera crew roam around the vicinity of this week’s big fashion shows in New York to ask attendees about designers who didn’t even exist.

And true to form, these fashion phonies spouted off about the pluses and minuses of these fictional designers, even though most of us would know immediately that these famous names were not the names of designers at all.

Or would we? Speaking for ourselves, we knew them all.

The names used as “fashion designers” for this bit were celebrities and fictional characters from commercials, TV shows and even one from a famous play: Joe Isuzu, George Costanza, Meadowlark Lemon, Ricardo Montalban, Eddie Munster and Willie Loman (the title character in the famed Arthur Miller play “Death of a Salesman”). One of the “designers” was even named “Purina Chow,” and one interviewee fell for that one.

The result of these sham interviews was a stellar edition of Kimmel’s “Lie Witness News” series in which men and women on the street are interviewed about news events that never happened, and yet, these people all have an opinion about it anyway. This was apparently the first one produced in New York for “Jimmy Kimmel Live.”

By the way, the bit may remind some of the comedy of Sacha Baron Cohen, whose fashion-crazed character of Bruno used to conduct similarly nonsensical interviews with fashion-show attendees on Cohen’s old HBO series “Da Ali G Show.”

Watch Kimmel’s “Lie Witness News” above.