‘Duck Dynasty’ Premiere Sets Cable Ratings Record

by | August 15, 2013 at 1:42 PM | Duck Dynasty, TV News

Phil Robertson and wife Miss Kay renewed their wedding vows on the season premiere of "Duck Dynasty" Wednesday on A&E (Photo: A&E)

By Tim Kenneally

The season premiere of A&E’s “Duck Dynasty” quacked loudly on Wednesday, drawing 11.8 million total viewers — making it the most-watched non-fiction series telecast in cable history.

In the 25-54 demographic, the Season 4 premiere of “Duck Dynasty” also set a cable record for nonfiction offerings, drawing 6.3 million viewers in the demo.

Among the 18-49 demographic most valued by advertisers, “Duck Dynasty” set a network record for A&E, also taking 6.3 million viewers in that demo.

Also read: ‘Duck Dynasty’s’ Willie Robertson Urged to Run for Congress (Report)

Compared to last season’s premiere, Wednesday night’s “Duck Dynasty” was up 37 percent in total viewers, 29 percent among 25 to 54-year-olds, and 26 percent in the 18-49 demo.

Click on the pic to watch this record-breaking episode of “Duck Dynasty” right here, right now:

Si Robertson in "Duck Dynasty" (Photo: A&E)

For the uninitiated, the series follows the shenanigans of Louisiana duck-call mogul Willie Robertson and his idiosyncratic, impressively bearded clan.

Also read: ‘Duck Dynasty’ Clan Working on Christmas Album (They Already Have the Santa Beards)

“Thanks to its authentic and engaging characters ‘Duck Dynasty’ has become more than just a reality show, it is a cultural phenomenon,” said David McKillop, General Manager and Executive Vice President of A&E. “We would like to thank the Robertsons for their incredible partnership. We are all Happy, Happy, Happy.”

Read more at TheWrap.com.