Summer TV just got a lot sudsier on OWN. The online soaps are headed back to TV … at least for the summer!
Oprah Winfrey’s OWN network announced Wednesday that it has acquired the first 40 episodes of The Online Network’s recently resurrected soaps “All My Children” and “One Life to Live” to air for an exclusive 10-week limited engagement.
The half-hour episodes of both soaps will air Monday through Thursday, beginning Monday, July 15 with “All My Children” at 1 p.m. ET/PT and “One Life to Live” at 3 p.m. ET/PT on OWN.
“These shows have proven to be very popular with a significant, loyal fan base, not to mention Oprah herself is a big fan,” said Erik Logan, president, OWN. “Many of our viewers across numerous platforms have expressed their passion for the soaps so we are especially excited to air this limited engagement on OWN.”
“We are really excited to bring OWN viewers and our audience at large an opportunity to catch up on ‘All My Children’ and ‘One Life to Live’ on traditional television,” said Jeff Kwatinetz, CEO Prospect Park Networks. “We look forward to our millions of fans enjoying the first 40 episodes of the shows.”
And as the soaps world turns, so do the turns in the real-life soap saga. This is great news for soap fans and the soaps’ reprisal online. After a shaky start on the new online platform, including a brief hiatus due to a labor dispute that has now been resolved, the revived soaps will be getting even more exposure, with even more viewing options for fans.
But wait, there’s more. The Online Network continues to evolve its roll-out of the soaps and announced on Tuesday that it will be releasing a week’s worth of episodes every Monday, starting July 1, instead of staggering episodes a few days a week. It’s a move that encourages “binge-watching” and “anytime-watching,” the trendy way to devour your favorite shows in one big gulp.
“Now viewers will be able to choose to watch one episode each day or binge view some or all of that week’s shows at once starting each Monday,” TOLN said in a statement. “Together with the MORE shows, viewers can play or save up to six TOLN programs per week – all available on Mondays – providing even more flexibility to watch anytime, and anywhere.”