Honey Boo Boo is almost back! This time around, fans won’t just be able to watch and hear her life, they can smell it as well.
TLC, which carries the hit series “Here comes Honey Boo Boo” announced that when the series returns on on Wednesday, July 17 at 9pm, the channel will celebrate with a Watch ‘n Sniff event. The unique promotion promises that the show will treat viewers’ senses to the “diverse and fragrant smells found in rural McIntyre, GA. Just in time for the heat of summer, fans can catch a whiff of the only television event of its kind.”
“We couldn’t think of a more fitting way to kick off the new season than with two Watch ‘n Sniff episodes,” said Amy Winter, general manager of TLC. “The family loves coming up with crazy games and hijinks, so now our audience gets to play along with one. It’s an experience they certainly won’t want to miss!”
To make it work, nearly ten million Watch ‘n Sniff cards-offering six scents-will be distributed across the country. Inserts will be carried in People’s 7/15/13 issue, hitting newsstands on July 5. Inserts will also run in Us Weekly, hitting newsstands on Friday, July 12.
Each numbered scent card will correlate to scenes in the premiere episodes, so viewers will be able to watch the show, and scratch their cards along with the show.
TLC is also allowing fans can also enjoy a virtual watch ‘n sniff experience at TLC.com/HoneyBooBoo, where they can mix and match the smells featured in the show to enter to win $5,000.