Steve Harvey’s afternoon talk show has been renewed through its fourth season — even though it is just now finishing up its first.
NBC made the renewal announcement on Wednesday — in the process demonstrating its confidence that the show, titled “Steve Harvey,” will maintain its drawing power at least three years into the future.
For the TV business, such confidence is rare. But according to the NBC announcement, the local stations carrying the show are well-satisfied with its performance. Indeed, it was the commitments being expressed by “Harvey” affiliates that enabled NBC’s syndication unit — NBCUniversal Domestic TV Distribution — to renew the show at least through Season Four (2015-16).
“It’s so great to see Steve’s very funny and substantive show being rewarded with long-term commitments from our station partners,” enthused NBC Broadcasting Chairman Ted Harbert in a prepared statement.
NBC also cited the show’s strength in the ratings — particularly in “key women demos” — in making the decision to commit to the show for seasons three and four. The show had already been renewed for a second season last January.