Viewers apparently reacted skeptically to a new ABC drama starring Anthony Edwards as the publisher of a magazine for skeptics, leading to the show’s cancellation after three episodes.
Despite ABC’s best efforts to promote the show, “Zero Hour” started off weakly with 6.38 million viewers for its premiere on Feb. 14. It then declined to 5.39 million the following week and, in its third outing last Thursday, fell to 5.05 million.
That’s when ABC made the decision to yank the show. For now, repeats of “Shark Tank” will air in the time period, effective immediately.
ABC evidently felt so strongly about this show and its star — one of the former stars of NBC’s “ER” — that the network lined up high-profile appearances for Edwards on its own “Good Morning America” and “Jimmy Kimmel Live” before the premiere of “Zero Hour.”
However, that wasn’t enough to drum up sustainable interest in the series, which had the Edwards character — a man whose life was devoted to debunking far-flung conspiracies — suddenly finding himself in the thick of one when his wife is abducted.