“Dr. Phil” will be in for three more years.
Phil McGraw’s afternoon talk show has been renewed by three-quarters of its affiliate stations through 2017, the show’s distributor, CBS, announced Thursday.
The renewal will take “Dr. Phil” through its 15th season. And if it continues to perform in the ratings, there’s no reason why it shouldn’t be renewed again when the time comes, unless McGraw himself, who is 62, decides it’s time to call it quits.
The renewal will take the show through the 2016-17 season because the three additional seasons will kick in after the 2013-14 season.
McGraw is one of the few superstars left in afternoon TV, where a handful of stars such as McGraw and “Judge Judy” Sheindlin have become some of the biggest earners in all of TV. For example, McGraw is estimated to have earned $80 million in 2009 alone, according to one on-line source.
Specifically, the CBS announcement said 77 percent of the “Dr. Phil” stations have committed to the show through 2017. But companies don’t make such renewal announcements if they don’t fully expect the rest of the affiliates to fall in line eventually (if not sooner).
Local stations use high-performing talk shows such as “Dr. Phil” in late afternoon time periods to drive audiences to their early-evening local newscasts. Apparently, “Dr. Phil” has been doing just that for the stations that air the show — which is why they’ve decided to keep him around.