LOS ANGELES (TheWrap.com) – “Avenue Q” is partnering with Logo on a series of public service announcements designed to create awareness about HIV, the show’s producer and the cable channel announced Monday.
The campaign will include six on-air spots by Tony Award winner Jeff Whitty, who wrote the book for “Avenue Q,” and it will feature puppets from the Broadway musical.
In the PSAs, “Avenue Q” characters Lucy the Slut, Rod and Ricky will appear alongside human actors, as they do in the musical that tells the story of 20-somethings who move to New York with big dreams and tiny bank accounts while trying to find their purpose in life.
The television spots, which will debut on January 28 during the season premiere of “RuPaul’s Drag Race,” will cover a range of topics, including erasing the stigma of HIV, talking frankly about sex with your partner(s), the importance of being tested and adhering to HIV treatment if tested positive. Separate online segments also will be available at LogoTV.com.
“We are very proud to be partnering with Logo on this important effort,” “Avenue Q” producer Robyn Goodman said in a statement. “Throughout its run, the ‘Avenue Q’ puppets have been able to tackle key issues – from Presidential elections to same-sex marriage and now HIV awareness – in their own, singular heart-’felt’ way.”
“Avenue Q” won the 2004 Tony Award for Best Musical, as well as Best Book of a Musical and Best Original Score (by Robert Lopez and Jeff Marx). It closed in 2009 after playing 2,534 regular performances and 22 previews. It is currently running off-Broadway at New World Stages.