‘Voice’ vs. ‘X Factor’: Christina Wins Wednesday Face-Off With Brit

by | September 13, 2012 at 1:03 PM | The Voice, The X-Factor, TV News

Britney Spears (left) at the "X Factor" premiere party Tuesday night; Christina Aguilera performing on "The Voice" (Photos: Getty, NBC)

NBC’s “Voice” was America’s choice.

That was at least true for 10.664 million viewers who opted to watch “The Voice” on NBC over the season premiere of “The X Factor” on Fox in the first hour of prime time on Wednesday night.

The face-off represented a rare instance in which a network — in this case, NBC — scheduled one of its high-profile competition-talent shows directly up against another one on another network. This particular confrontation was billed as a ratings battle of pop divas because it pitted Britney Spears — making her debut as an “X Factor” judge — against Christina Aguilera, who’s a judge-mentor on “The Voice.”

Christina and “The Voice” — airing on its third consecutive evening after premiering Monday night on NBC — held sway over “The X Factor” when the two collided on Wednesday from 8 p.m. to 9 p.m. (7-8c). According to the Nielsen overnight ratings, “The X Factor” had 7.453 million viewers — 3.2 million less than “The Voice.”

And then, for good measure, NBC’s “America’s Got Talent” out-rated “The X Factor” in the Fox show’s second hour at 9/8c — 11.011 million to 9.486 million, respectively.