“Good Morning America” beat “The Today Show” on newbie Savannah Guthrie’s first day on the NBC morning show.
It remains to be seen if it was a harbinger of things to come in the post-Ann Curry era, but “GMA” averaged 4.42 million viewers on Monday (July 9) to beat out “Today,” which had 4.06 million, according to this story on the Variety Web site. The ratings for Monday were apparently released some time on Tuesday.
Meanwhile, “Good Morning America’s” foray into afternoons began with good ratings news as well on Monday: The new “GMA” spinoff known as “Good Afternoon America” drew 1.923 million total viewers in its debut at 2 p.m./1c.
The audience tally represented a 41 percent improvement over the previous occupant of the hour-long timeslot, the talk show known as “The Revolution.” Moreover, the new “GAA” drew 21 percent more women than “The Revolution” did, according to a brief story posted here on Deadline.com. The Monday edition of “GAA” drew 359,000 women 18-49, which for network TV isn’t great, but if it’s better than its predecessor, ABC can claim a small victory.
Among other guests, Monday’s inaugural “GAA” featured Liza Minnelli joining co-hosts Lara Spencer and Josh Elliott. The new “GAA,” planned for an initial run of nine weeks, represents “Good Morning America’s” first attempt to expand into new time periods. In that way, the strategy borrows from the manner in which “The Today Show” has added several hours, but “GMA’s” expansion is being attempted in afternoons rather than mornings.