Jaguar Tweets Response to ‘Mad Men’s Shocking Sex Storyline

by | May 29, 2012 at 1:11 PM | Mad Men

Christina Hendricks of 'Mad Men' (Photo: AMC)

BY Tim Molloy

NEW YORK (TheWrap.com) – Jeez, what does an advertising company have to do to make Jaguar happy?

On Sunday’s “Mad Men,” the ad firm Sterling Cooper Draper Pryce pulled out all the stops to win the luxury automaker’s business – even enlisting Joan Holloway (Christina Hendricks) to sleep with a sleazy Jaguar dealer. The company finally won Jaguar over with the tagline, “At last, something beautiful you can truly own.”

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But now that its fictional employee has gotten his jollies, the real-life Jaguar is feeling a bit icky.

“Loved the pitch, didn’t love the process,” Jaguar cheekily tweeted in response to the episode. “We applaud Peggy leaving SCDP.”

The latter part of the tweet referred to Peggy Olson, the copywriter who decided to leave the ad firm after yet another dismissive outburst from mentor Don Draper. The realization that Holloway had earned a 5 percent partnership by playing by the old boys’ rules only validated her decision to walk out the door.

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