‘Kardashians’ Grows 16 Percent with Premiere

by | May 21, 2012 at 9:23 PM | Keeping up with the Kardashians

The Kardashians (Photo: E!)

By Tim Kenneally

LOS ANGELES (TheWrap.com) – Despite a seemingly complete oversaturation of all things Kardashian, the “Keeping Up With the Kardashians” juggernaut shows no signs of losing momentum.

The seventh season premiere of E!’s hit reality series climbed in double digits over last season’s premiere, in both total viewers and the advertiser-coveted 18-49 demographic.

Sunday’s premiere – and debut in its new 9 p.m. time slot – drew in nearly 3 million viewers, growing 16 percent over the season six premiere. In the key demo, the show attracted almost 2 million viewers for a 30 percent boost over last season’s premiere.

The show grew most dramatically in the women 18-49 demo, where it drew in more than 1.5 million viewers for a 23 percent improvement over last season’s debut.

The show did, however, underperform in the Horsemen of the Apocalypse demo, as they were busy saddling up while the premiere was airing.

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