LOS ANGELES (TheWrap.com) – Naomi Campbell is throwing her hat into the reality TV ring. The occasionally temperamental supermodel has signed on to serve as one of the coaches on Oxygen’s upcoming unscripted offering “The Face.”
The series, which comes as part of Oxygen’s push to boost its original programming by 50 percent, will feature three supermodel coaches leading and mentoring their teams of aspiring models through the ins and outs of the modeling world.
“Throughout the series, the supermodel coaches will mentor these young hopefuls through the tricks of the trade while exposing them to the very best photographers, stylists and designers in the fashion world,” Oxygen said of the series.
The winning contestant of the series will receive a contract to model for a major national brand.
The show’s other coaches, as well as the brand that the contestants will be vying to represent, will be announced at a later date.
“The Face” will be produced by Shine America, the people behind such reality fare as “The Biggest Loser,” “Tabatha Takes Over,” “Shear Genius” and “The Buried Life.”
“I am looking forward to working in partnership with Oxygen and Shine America to discover the next beautiful face of the modeling world,” Campbell said of the series. “With ‘The Face’ the audience will get a real insider’s look at this exciting industry that has been so good to me.”