Couric Helps ‘GMA’ Close Ratings Gap, But ‘Today’ Still Tops

by | April 3, 2012 at 3:35 PM | Good Morning America, The Today Show, TV News

Katie Couric and George Stephanopoulos on 'GMA" (Photo: ABC)

By Tim Molloy

LOS ANGELES (TheWrap.com) – Katie Couric helped “Good Morning America” narrow its ratings gap with NBC’s top-rated “Today” on Monday, but couldn’t close it.

With Couric guest anchoring Monday, “GMA” averaged 4.78 million viewers, 330,000 fewer than the 5.11 million viewers for “Today.”

But both shows — despite the addition of Couric on “GMA” and Meredith Vieira on “Today” — were down from their seasonal averages. That suggested that other factors, including perhaps Oprah Winfrey’s appearance on “CBS This Morning,” cut into their numbers.

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CBS’ numbers were not released Tuesday.

The continued ratings success of “Today” — the show Couric anchored until 2006 with Matt Lauer — set the stage for a ratings

On average this season, “GMA” has lagged “Today” by half a million viewers. “GMA” has averaged 4.9 million viewers, while “Today” has averaged 5.4 million. “CBS This Morning” has averaged 2.5 million.

Among 25-54-year-olds — the demographic most important to news show advertisers — “Today” had a 1.8 rating (2.204 million viewers), compared to a 1.5 (1.76 million) for “GMA,” — a difference of 444,000 viewers.

ABC and NBC’s Monday ratings were available because both networks ordered special expedited ratings from Nielsen, and CBS did not.

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