2011 XFINITY On Demand Award Winners Announced

by | February 21, 2012 at 8:00 AM | Xfinity On Demand

Wendi McLendon-Covey accepts the 2011 Xfinity On Demand Award for Most-Viewed New Release Movie on behalf of “Bridesmaids.” (Credit: Comcast’s Xfinity TV/ Getty Images)

Of all the honors and accolades handed out during awards season, none speak more to what audiences actually liked than Comcast’s Xfinity On Demand Awards. These awards honor the movies, TV series, kids series and musical artists that customers watched most on XFINITY On Demand during 2011. With some 400 million views each month On Demand – or nearly 5 billion views in 2011 – the category winners represent a true popularity contest.

Discover the latest movies and TV series On Demand.

And the most-viewed movie On Demand last year was…drum roll…wait for it…the most-viewed movie On Demand in 2011 was “Bridesmaids.” (Click here to use xfinityTV.com to purchase this movie on your TV.) From Atlanta to San Francisco, it was #1 in every Xfinity market. “We’re all so thrilled,” said “Bridesmaids” co-star Wendi McLendon-Covey who received an award last week (see the video below). “And I speak for everyone when I say this feels exactly right.”

The overall most-viewed new release movies, TV series, kids series and musical artists and 2011 Xfinity On Demand Award winners are “Bridesmaids,” “Tosh.O,” “SpongeBob SquarePants,” and Beyoncé.

A deeper dive into each category reveals a cross-section of taste: “Bridesmaids” was also the most popular comedy; “Black Swan” was the most-watched drama; “Insidious” was the most-watched horror movie; and “Black Death” was the most popular indie film.

Among television series, “Tosh.O” also took the top comedy spot; “NCIS” was the most popular drama; and “Bad Girls Club” topped “Pawn Stars” and “Storage Wars” in the reality category.

In music, Taylor Swift was the number on country artist; Nicki Minaj was tops in the hip-hop category; Justin Bieber was #1 among pop musical artists; and Bon Jovi continued to out rock the rockers.

Overall Most-Viewed New Release Movies:
1. Bridesmaids
2. Hall Pass
3. Red

Overall Most-Viewed TV Series:
1. Tosh.O
2. NCIS
3. South Park

Overall Most-Viewed Kids Series:
1. SpongeBob SquarePants
2. Mickey Mouse Clubhouse
3. Dora the Explorer

Overall Most-Viewed Musical Artists:
1. Beyoncé
2. Justin Bieber
3. Chris Brown