Hardware Giant Lowe’s Pulls Ads from TLC ‘Muslim’ Series

by | December 9, 2011 at 5:40 PM | TV News

It looks like the Lowe’s slogan “Let’s build something together” doesn’t apply to Muslim-Americans.

The hardware-and-home improvement giant pulled ads from “All-American Muslim,” the TLC documentary series that sheds light on the lifestyles of an American Muslim community in Michigan.

The decision to cease sponsoring “All-American Muslim” seems to have resulted from pressure being brought to bear on the show’s advertisers by a self-styled media watchdog group called the Florida Family Association, according to The Hollywood Reporter, which broke the story late Friday afternoon.

But Lowe’s seems to be the only advertiser that has reacted with a pull-out, according to TLC. “There is strong advertising support for the show,” a TLC rep is quoted as saying in the story.

Earlier: TLC Series Hopes to Shed Light on Muslim Americans

The Florida watchdog sent e-mails to advertisers that called the TLC “Muslim” series “propaganda,” by which we think the FFA means that the show paints an inaccurate picture of these American Muslims. ” ‘All-American Muslim’ is propaganda that riskily hides the Islamic agenda’s clear and present danger to American liberties and traditional values,” the association said.

Perhaps sensing a public relations disaster, Lowe’s issued a statement denying it caved into pressure from the Florida group, though the company’s statement reads like back-pedaling. “We did not pull our ads based solely on the complaints or emails of any one group,” the company said. “It is never our intent to alienate anyone. Lowe’s values diversity of thought in everyone, including our employees and prospective customers.”

But the FFA posted a response on its website that it said it received from Lowe’s that was quite different from the official statement Lowe’s released later. “While we continue to advertise on various cable networks, including TLC, there are certain programs that do not meet Lowe’s advertising guidelines, including the show you brought to our attention. Lowe’s will no longer be advertising on that program.”

There were no further details about Lowe’s’ advertising guidelines, and how “All-American Muslim” ran afoul of them.

Lowe’s is the home improvement chain whose slogan “Let’s build something together” is voiced by movie great Gene Hackman.

Is this propaganda? Watch a clip from “All-American Muslim” here:
More Celebrity News:
‘E News Now’ ‘CelebTV’ ‘Access Hollywood’ ‘Hollywood 411′
An American Muslim family: The Aoudes of "All-American Muslim" (Photo: TLC)an Musl

It looks like the Lowe’s slogan “Let’s build something together” doesn’t apply to Muslim-Americans.

The hardware-and-home improvement giant pulled ads from “All-American Muslim,” the TLC documentary series that sheds light on the lifestyles of an American Muslim community in Michigan.

The decision to cease sponsoring “All-American Muslim” seems to have resulted from pressure being brought to bear on the show’s advertisers by a self-styled media watchdog group called the Florida Family Association, according to The Hollywood Reporter, which broke the story late Friday afternoon.

But Lowe’s seems to be the only advertiser that has reacted with a pull-out, according to TLC. “There is strong advertising support for the show,” a TLC rep is quoted as saying in the story.

Earlier: TLC Series Hopes to Shed Light on Muslim Americans

The Florida watchdog sent e-mails to advertisers that called the TLC “Muslim” series “propaganda,” by which we think the FFA means that the show paints an inaccurate picture of these American Muslims. ” ‘All-American Muslim’ is propaganda that riskily hides the Islamic agenda’s clear and present danger to American liberties and traditional values,” the association said.

Perhaps sensing a public relations disaster, Lowe’s issued a statement denying it caved into pressure from the Florida group, though the company’s statement reads like back-pedaling. “We did not pull our ads based solely on the complaints or emails of any one group,” the company said. “It is never our intent to alienate anyone. Lowe’s values diversity of thought in everyone, including our employees and prospective customers.”

But the FFA posted a response on its website that it said it received from Lowe’s that was quite different from the official statement Lowe’s released later. “While we continue to advertise on various cable networks, including TLC, there are certain programs that do not meet Lowe’s advertising guidelines, including the show you brought to our attention. Lowe’s will no longer be advertising on that program.”

There were no further details about Lowe’s’ advertising guidelines, and how “All-American Muslim” ran afoul of them.

Lowe’s is the home improvement chain whose slogan “Let’s build something together” is voiced by movie great Gene Hackman.

Is this propaganda? Watch a clip from “All-American Muslim” here:
More Celebrity News:
‘E News Now’ ‘CelebTV’ ‘Access Hollywood’ ‘Hollywood 411′