No flops in this year’s crop. The CW has scored with its new fall dramas – all three have been given the greenlight for full-season orders.
All three shows have performed well (by CW standards) in the ratings since their September debuts. The “Secret” teen witch romp averages 2.4 million total viewers with a 1.0 rating in adults 18-49 and is the perfect Thursday night companion to Williamson’s other hit series, “The Vampire Diaries.” The fish out of water tale “Hart of Dixie,” which comes from “The O.C.’s” Josh Schwartz and Stephanie Savage, has averaged 1.9 million viewers and a 0.8 in the adult demo, while the soapy mystery “Ringer” debuted to 2.8 million viewers/1.6 rating in 18-49, although has declined slightly since in its competitive Tuesdays at 9/8c time slot.
“We believe in the creative strength of these dramas, and by giving them back nine orders we can give our audience the chance to enjoy complete seasons of all three of them,” said CW president Mark Pedowitz. “With compelling storylines, engaging characters and tremendous buzz, we firmly believe that ‘Hart of Dixie,’ ‘Ringer’ and ‘The Secret Circle’ can become signature series for the CW, the kind of top-notch shows that are synonymous with our brand.”