‘Today’: Bruce Jenner Drinks with Hoda, Praises ‘Hardworking’ Family

by | October 4, 2011 at 3:17 PM | The Today Show

Today (NBC)

Today (NBC)

Love them or hate them, you can’t deny the money-making power of the Kardashian Klan. On Tuesday’s Fourth Hour, patriarch Bruce Jenner – filling in for an absentee Kathie Lee Gifford – praised his “hardworking” family, who reportedly raked in $65 million last year. When Hoda Kotb asked what he tells people when they question what the Kardashians are famous for, he responded, “they’re businesswomen.”

“Being a celebrity is a business – if you play your cards right,” the proud papa said. “Led by their mom, my wife Kris, these are hardworking entrepreneurs. They’ve been able to take their celebrity status from the show and correlate it into many things.”

One of those many things, Kim’s upcoming wedding special – which E! allegedly paid her $15 million for -  airs this weekend. Jenner jokingly described the opulent affair as a “small, intimate gathering with a few friends.”

Watch him talk more about Kim’s nuptials and sip a bloody mary with Hoda below:

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