‘The Chew’ Boasts Strong Debut

by | September 28, 2011 at 8:49 AM | Deep Soap

The Chew (ABC)

The Chew (ABC)

Many “All My Children” fans were hoping the soap’s replacement, cooking show “The Chew” would bomb. The ratings for the first episode were solid, seemingly validating the network’s decision.

According to TV By the Numbers, 2.5 million viewers and 590,000 women 18-49 tuned in, outperforming the penultimate week of AMC  which watched by 2.491 million total viewers  and 532,000 women 18-49.

However, the first episode is not necessarily an indicator of the show’s longterm success. An extensive marketing campaign undoubtedly enticed numerous people to check out the premiere.

Some AMC viewers tuned in out of curiosity to see what replaced their show. Others, believe it or not, may have been unaware that the show was canceled until they tuned in to “The Chew.”

As much as soap fans hate to admit it, there are plenty of people who dislike the genre who may like the concept of a cooking/talk show hybrid. It will be more revealing to see how many people keep watching. The show received middling to poor reviews from most TV critics. In all fairness, it always takes talk shows a while to find their footing. “The View” was terrible when it launched. But given the far lower production costs of “The Chew,” unfortunately even if the show turns out to have lower ratings than AMC in the long run, its low production costs will still make it more profitable for the network than AMC.

That’s why CBS is happy with “The Talk” and “Let’s Make A Deal” which consistently underperform the soaps that they replaced in key demographics.

Watch Monday’s Premiere:

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