Q&A: Martha Stewart on Her New Lineup of Hallmark Shows

by | September 25, 2011 at 12:03 PM | TV News

Martha Stewart (Photo: Getty Images)

Martha Stewart (Photo: Getty Images)

For the second consecutive season, Hallmark Channel turns over a chunk of its daytime schedule to Martha Stewart – five hours every weekday, to be exact, starting at 10 a.m./9c.

Stewart’s second season on Hallmark starts Monday, Sept. 26, with a lineup that begins with the seventh-season premiere of her eponymous talk show, followed by the other shows she supervises – Emeril Lagasse’s new cooking-instruction series “Emeril’s Table” (11/10c), the return of Martha’s own baking show “Martha Bakes” at 11:30/10:30c, “Mad Hungry with Lucinda Scala Quinn” at noon/11c, “Petkeeping with Marc Morrone” at 12:30/11:30c, a “Martha Stewart Show” repeat at 1/12c, and then another repeat of “Martha Stewart” – specifically a repeat of the show that premiered in the morning – at 2/1c.

In a brief interview with XfinityTV that the busy domestic doyenne conducted on the phone while being driven between appointments in midtown Manhattan, she filled us in on what to watch for this season on Hallmark, and also answered the question: Is Martha Stewart hip? Her answer is below:

XFinityTV: So what’s new this season on your Hallmark block, Martha?

Stewart: We’re very excited about this year because what I’m doing is working with all our great experts [and] asking them for their secrets and their techniques. We’re trying to demystify things, and help our audience understand how, say, a great chef gets a beautiful-looking dish on the table. What are the secrets that every single chef has up his sleeve? The same thing with gardeners, the same thing with craftspeople – everybody has these shortcuts, these money-saving ideas that will help our [viewers] learn how to do things.

Please fill us in on the “Emeril” show – is he back in the kitchen in an apron where he belongs?

Emeril’s show is so charming and nice. He’s behind the kitchen counter, about five or six avid fans at the counter, and cooking and teaching those small groups and he really had a great time [producing more than 50 episodes of “Emeril’s Table” so far].

What’s cooking on “Emeril’s Table”? Find out by watching this clip:




You’re bringing back your personal baking show, “Martha Bakes,” for a second season. Are there plenty of things still left for you to bake on the show?

Oh, gosh, yes. I’ve been baking for quite a long time and this show is basically a teaching show to help people understand the dynamics and the chemistry of baking and also to be able to [adapt] one recipe for more than two or three [things].

You recently asked your Twitter followers [more than 2.3 million of them] if you were “hip.” What did they have to say to you?

Well, I think I’m hip, but I thought I’d check with Twitter and it was overwhelmingly positive that I am! Twitter’s a very good tool, I find, for an instant survey and since I have a rather large audience – two-and-a-half million – it [produces] an almost an instantaneous survey of several hundred people. It’s a diverse group and it’s a very voluble group – they are pretty active – it was great. [They said] that I am modern, that I keep up with technology – it was all very interesting. If you don’t want to use the word hip, they said, I could certainly use the word avant-garde!


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