New Brian Williams Show Gets a (Confusing?) Name

by | September 12, 2011 at 1:02 PM | TV News

Brian Williams (Photo: Cindy Ord/Getty Images)

Brian Williams (Photo: Cindy Ord/Getty Images)

Are you ready to “Rock” out with Brian Williams?

NBC News has announced the title of its upcoming newsmagazine, and while we’re excited to get more Bri-Wi in prime-time, the name is a bit confusing.

The new show is called “Rock Center With Brian Williams.” The weekly, hour-long program hosted by the “NBC Nightly News” anchor will also feature other news correspondents such as Harry Smith and Kate Snow.

NBC News president Steve Capus describes the series as “a weekly stop for viewers looking for a lively, informative and thought-provoking newsmagazine” … but what kind of program does the name evoke? Although Williams can be seen slow-jamming the news occasionally with Jimmy Fallon on late-night, this show isn’t rocking any music. And even though it sounds familiar to another NBC series – “30 Rock” – you won’t see Jack Donaghy (Alec Baldwin) running the show.

Williams, who’s becoming known for his sense of humor as much as he is for being a trusted newsman, knows it too and made this quip about his new show’s moniker:

“Hopefully our journalism will speak louder than any name,” Williams joked. “If it doesn’t, perhaps people will tune in to ‘Rock Center’ hoping to see Tina Fey.”

The title is actually a reference to the show’s address at 30 Rockefeller Plaza in New York City, which is also home to “SNL” and “Today,” among others.

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