Ben & Jerry’s Names Ice Cream for ‘SNL’ Sketch

by | September 8, 2011 at 9:23 AM | Saturday Night Live

schweddy-balls

Coming soon to a store near you: Ben & Jerry’s Schweddy Balls.

Although it may sound unappetizing, SNL fans will recognize the title of the newly announced ice cream from a classic Alec Baldwin sketch. The bit stars Baldwin as Pete Schweddy, the owner of a bakery called Season’s Eatings who stops by Ana Gasteyer and Molly Shannon’s NPR show to offer suggestions for holiday snacks. “There are lots of great treats this time of year,” Schweddy says. “Zucchini bread. Fruitcake. But the thing I most like to bring out at this time of the year are my balls.”

He goes on to explain that he sells popcorn balls, cheese balls, rum balls – balls for every taste – and the balls puns continue. (Ben & Jerry’s chose fudge-covered rum balls and malt balls in vanilla ice cream for their limited-batch dessert.) Baldwin concludes by saying, “No one can resist my Schweddy Balls.”

Watch The Sketch Below:

In a statement, Baldwin, who returns to host SNL’s Sept. 24 season premiere, said, “For a long time, I thought that Here Lies Pete Schweddy would end up on my tombstone. Now, thanks to Ben & Jerry’s, the goodness of the Schweddy family recipe won’t go with me to the great beyond. It is immortalized here, right now, and it’s an ice cream. Ben & Jerry’s and Schweddy. Two great names in American dessert, together at last.”

But despite it’s cheekiness, is the flavor’s ballsy title actually in poor taste? “The name is irreverent,”  Ben & Jerry’s spokesman Sean Greenwood told Time magazine. “But we’ve always been about having some irreverence and having some fun … We’re not trying to offend people. Our fans get the humor.”

Through the years, the ice cream company has proven to be patrons of comedy. Schweddy Balls follows the release of Jimmy Fallon’s Late Night Snack earlier this year, and Stephen Colbert’s Americone Dream.

The limited-batch flavor is available at participating Ben & Jerry’s Scoop Shops and supermarkets nationwide while supplies last.

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