By Tim Molloy
NEW YORK (TheWrap) – Bounce TV, a new broadcast network geared toward African-American viewers, will debut on September 26, the network announced Tuesday.
The network, founded by Martin Luther King III and others, will debut at noon with a with a 24-hour, daily programing mix of movies, sports, documentaries and original programing. It will be available to viewers who don’t have cable and feel underserved by the major broadcasters. Like Centric and TV One, it will target viewers 25 and older.
“September 26 will be an important milestone as we launch the first-ever independently owned and operated broadcast television network featuring African Americans,” King said in a statement.
The network also announced that it will be seen on Belo Corp.’s KHOU-TV in Houston, the country’s eighth-largest African-American market.
It will also air in Cleveland and Akron, Ohio; Charlotte, N.C.; Cincinnati, Ohio; Indianapolis; Hartford and New Haven, Conn.; Norfolk, Va.; Dayton, Ohio; West Palm Beach, Fla.; Birmingham, Ala.; Memphis; Louisville, Ky.; and Richmond, Va.