Macy’s Fireworks Blows Up The Competition On TV

by | July 5, 2011 at 2:25 PM | TV News

By Tim Kenneally

LOS ANGELES (TheWrap) – Americans must have felt patriotic Monday because “Macy’s 4th of July Fireworks Spectacular” took the night’s top television ratings and showed a dramatic increase over last year, according to preliminary viewership numbers.

The fireworks show on NBC at 9 p.m. received a 2.1 rating/7 share in the adults 18-49 audience, a 50 percent increase over last year’s fireworks show and a four-year high in the demographic group. It drew 8.6 million total viewers, which represented an 11-year high in total viewership.

An encore presentation the following hour took the evening’s second-highest ratings, garnering a 1.4 rating/5 share in the same demographic group and 5.1 million total viewers. A repeat of “America’s Got Talent” began the network’s primetime slate at 8 p.m.

CBS aired the Boston Pops Fireworks show at 10 p.m., following a roster of repeats. The Pops had a 1.1 rating/4 share in the demographic group, up 22 percent over last year.

ABC and Fox ran repeats Monday.

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