Heidi Klum and Lifetime are using all of their available assets to garner attention for the upcoming season of “Project Runway.”
New promotional materials for the reality fashion program feature Klum, who has had four children, in the buff – not looking at all like she’s had four children.
“This is definitely sexier than past campaigns we’ve done,” Klum told People.
“I guess you could say ‘Hans and Franz’ are celebrating Season 9.” (That’s right, she named her boobs after “Saturday Night Live” characters.)
The ninth season was filmed in New York and will feature 90-minute episodes, beginning July 28 with 20 designers, the most in series history. That number is reduced by four in the premiere after they “make a case why they deserve” to advance, according to Lifetime.
Returning to judge are Michael Kors and Nina Garcia, along with mentor Tim Gunn, whose “Make it work” catch phrase is scrawled on Klum’s arm in the ads.
The guest judge line-up appears skewed to appeal to Lifetime’s female audience; they include Kim Kardashian, Christina Ricci, Zoe Saldana and Malin Akerman.