LOS ANGELES – Jessica Simpson is taking on the role of mentor to aspiring designers for a new NBC reality series.
The network said Monday that Simpson will help guide contestants in the series “Fashion Star” as they compete for a multimillion-dollar contract to launch their own brand.
Elle McPherson will host the series, which NBC promises to be a “true spectacle” taped in front of a studio audience and featuring music, dancers and models along with weekly challenges for the contestants.
The 30-year-old Simpson is a fashion mogul as well as singer and actress, with a line that carries her name and includes nearly two-dozen products.
One of the producers of “Fashion Star” is former NBC executive Ben Silverman. The show’s debut date was not announced.
Copyright 2011 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.