New NCAA TV Deal Changes How Fans Watch Tourney

by | March 14, 2011 at 4:15 PM | TV News

Duke's Nolan Smith (AP Photo/Bob Leverone)

Duke's Nolan Smith (AP Photo/Bob Leverone)


NEW YORK – For all you college basketball fans who’ve moaned over the years that you could do a better job of switching among NCAA tournament games than CBS — here’s your chance.

If a team leads by 30 points Thursday afternoon while another game is tied in the final seconds, CBS won’t budge. Viewers will hold all the power in their remote controls.

The NCAA tournament’s new 14-year, $10.8 billion TV deal with two media companies radically changes how a nation of bracket-fillers will watch March Madness. Every game will be broadcast nationally in its entirety, spread across four networks — old standby CBS, plus three Turner cable channels in TNT, TBS and truTV.

Copyright 2011 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.


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