MTV Dumps Lauren Conrad’s ‘Too High Brow’ Reality Show

by | February 4, 2011 at 3:57 PM | RealityTV, TV News

MTV Reality Star Lauren Conrad (Photo: Alberto E. Rodriguez/Getty Images)

MTV Reality Star Lauren Conrad (Photo: Alberto E. Rodriguez/Getty Images)

As they say in fashion, either you are in … or you are out. And Lauren Conrad is suddenly out.

MTV has passed on Conrad’s latest TV venture, a series that was following the reality TV good girl’s blossoming fashion career. The dressed up reality show, shot in a documentary style, “just didn’t feel like a perfect fit,” according to the network.

“We decided not to go ahead with the show,” MTV executive David Janollari, tells Entertainment Weekly. “She did do a pilot. There were talks about whether we could somehow manage to put together a special based on that footage but that’s also a big question mark based on her interest in that and the finances. We love her! We would love her on our network!”

The DOA project, first announced by the network in September, would have been the third MTV series for Conrad, who rose to fame in 2004 on “Laguna Beach” and its hit spin-off “The Hills.”

After the network’s decision not to air her show, a disappointed Conrad took a swipe at MTV in a statement with an unflattering insinuation about its viewer demographic, according to Us Weekly.

“We sold a show to MTV, filmed it and are really proud of the final result,” Conrad says. “MTV felt the subject matter was too high brow for their audience and offered me the opportunity to change the show by incorporating more of my personal life. We agreed going into the project that this show would be an aspirational one, focusing on my career and my goals and not my personal relationships. We delivered the show that we sold and are sorry MTV didn’t feel their viewers were savvy enough to appreciate it.”