NEW YORK – Basic-cable network TBS says Conan O’Brien’s late-night talk show is the favorite of younger viewers — that is, when DVR usage is factored in.
Most ratings figures count TV viewership only within the 24-hour period after a show is aired. By this standard, NBC’s “Tonight Show with Jay Leno” is the champ.
But “Conan” ranks first among the key 18-to-49 segment when “time-shifted” data is included, which adds viewers of the show up to a full week after its airing.
By this measure, “Conan” has topped all cable and broadcast late-night talk shows since premiering Nov. 8, TBS announced late Tuesday.
Time-shifted viewing accounts for roughly one-quarter of the 1.4 million “Conan” viewers in the 18-to-49 demo, TBS said, citing Nielsen figures.
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