DVRs Give ‘Conan’ Late-Night Lead Among Young Viewers

by | January 12, 2011 at 10:33 AM | Late Night, TV News

Conan O'Brien of 'Conan' (TBS)

Conan O'Brien of 'Conan' (TBS)

NEW YORK – Basic-cable network TBS says Conan O’Brien’s late-night talk show is the favorite of younger viewers — that is, when DVR usage is factored in.

Most ratings figures count TV viewership only within the 24-hour period after a show is aired. By this standard, NBC’s “Tonight Show with Jay Leno” is the champ.

But “Conan” ranks first among the key 18-to-49 segment when “time-shifted” data is included, which adds viewers of the show up to a full week after its airing.

By this measure, “Conan” has topped all cable and broadcast late-night talk shows since premiering Nov. 8, TBS announced late Tuesday.

Watch “Conan” Monologues on xfinityTV.com

Time-shifted viewing accounts for roughly one-quarter of the 1.4 million “Conan” viewers in the 18-to-49 demo, TBS said, citing Nielsen figures.

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