This morning’s Nielsen ratings report is no laughing matter for Thursday comedies, all of which dropped from last week.
Even Thursday’s heaviest comedy hitter, CBS’ ‘The Big Bang Theory,’ slipped a bit in the demos and 4 percent in viewership. CBS lead-out ‘$#*! My Dad Says’ fell 12 percent/6 percent.
Amid all this erosion, The CW had much to flash a blood-stained smile at. ‘The Vampire Diaries‘ enjoyed a 7 percent bump in the demos and an 8 percent increase in audience (to 3.46 million), while ‘Nikita‘ was up a tenth in both measures (delivering nearly 3 million viewers).
Other Thursday ratings notes:
* In the 8pm hour, ‘Bones’ was the only Big 4 program to go up in the demos (besting ‘$#*!’ in the second half-hour). Likewise, lead-out ‘Fringe’s demos improved 5 percent.
* ‘Grey’s Anatomy’ (12.5 million viewers) won the 9 o’clock race and trounced ‘CSI’ in the demos, as the CBS procedural plunged 11 percent to hit an all-time low among the 18-49 crowd.
* ‘The Mentalist’ won the night this Thursday with 14.3 million total viewers, with ‘Private Practice’ flat (at 8 mil) and ‘The Apprentice’ a way distant third place (with 3.7 mil).