Exclusive: Catch Taylor Swift Like You’ve Never Seen Her Before

by | October 3, 2010 at 11:02 PM | On Demand from Comcast, Taylor Swift

Taylor Swift, who's debuting music from her new album exclusively on Comcast's On Demand and xfinityTV.com, performs at the Country Music Hall of Fame & Museum's 'All For The Hall' at Club Nokia on September 23, 2010 in Los Angeles, California. (Kevin Winter/Getty Images)

Taylor Swift, who's debuting music from her new album exclusively on Comcast's On Demand and xfinityTV.com, performs at the Country Music Hall of Fame & Museum's 'All For The Hall' at Club Nokia on September 23, 2010 in Los Angeles, California. (Kevin Winter/Getty Images)


By Diana Kerekes

Taylor Swift’s upcoming album, Speak Now, doesn’t debut until October 25, but we are giving our customers a world premiere 30 second first listen to four new songs and an interview from Taylor’s new album Speak Now over the next four weeks. Today, customers can get the first listen to the title track “Speak Now” on XfinityTV On Demand and XfinityTV.com. Click for a quick tease of the never before seen interview of Taylor talking about her song “Speak Now.”

With Xfinity service, customers will be able to see and hear Taylor like never before. The artist shares personal insights and experiences behind her songs and we are also bringing customers a comprehensive Taylor Swift collection that includes her most popular songs — such as “You Belong With Me,” “Love Story,” “Tim McGraw” and “Teardrops on My Guitar” — concert footage and other special features. In addition, over the course of the next three weeks, we will give our customers access to three additional world’s first listens, and three new interviews with Taylor talking about her songs including: “Back to December” on October 11, “Mean” on October 18 and “Story of Us” on October 22.
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Our customers get access to music like Taylor Swift, live concerts from A-list artists, exclusive content, behind-the-scenes footage, more than 3,000 music videos On Demand and interviews with artists. Our multiplatform music offering brings more viewers access to music they want.

Get more Taylor Swift videos and slideshows here.

These partnerships are a win-win opportunity for our customers and for the artists. Musicians increase their reach by bringing their content to nearly 20 million homes and consumers get access to more music content anytime, anywhere. Top tier artists, like Taylor, are using Comcast On Demand and online to broaden their reach, engage fans and attract new ones — and the model is working.

Today, our customers are watching more than 60 million music videos, concerts, performances and interviews with music artists every month On Demand and we’ve brought our customers an unparalleled offering of music content from popular musicians such as Taylor Swift, Shakira, U2, Sheryl Crow, Counting Crows, Mariah Carey and Green Day.

This is the second time we are bringing customers a special Taylor package. Last year, we brought customers an exclusive Taylor experience On Demand and they loved it. With this new exclusive partnership with Taylor Swift, we are once again excited to bring millions of Taylor fans the music they want, when and how they want it