Celebrating the launch of its new provocative series ‘Lone Star,’ about a conman living two lives – Fox is giving viewers the opportunity to live their own double life!
Beginning today, Fox is strategically “dropping” approximately 5,000 “Robert/Bob Allen” wallets in 10 markets throughout the country. Each wallet will contain Bob/Robert’s individual IDs, business cards (with working numbers) and a REAL $1 dollar bill with messaging driving recipients to the ‘Lone Star’ Facebook Fan Page where the public can enter The Double Life Sweepstakes for a chance to win trips (for 2 people) to two exciting vacation destinations: one to Las Vegas, NV and the other to a destination of their choice!
Please note this photo of the wallet so you will know just what you’re looking for. Start your search today from 7:00am to 8:00pm.
The New York city locations will be Grand Central, Bryant Park, Times Square, Herald Square and Penn Station.
The other cities are:
‘Lone Star’ premieres Monday September 20th at 9pm ET on Fox!